俞 峰
一(yi)(yi)個(ge)(ge)國家、一(yi)(yi)個(ge)(ge)民族的(de)(de)(de)發(fa)(fa)展興(xing)盛(sheng)，必然伴隨著文(wen)(wen)(wen)化傳(chuan)播力、文(wen)(wen)(wen)明(ming)(ming)影(ying)響(xiang)力的(de)(de)(de)不斷提升(sheng)。自古以來(lai)，中(zhong)華(hua)文(wen)(wen)(wen)明(ming)(ming)在(zai)(zai)(zai)繼(ji)承創(chuang)新(xin)中(zhong)不斷發(fa)(fa)展，在(zai)(zai)(zai)應(ying)時處變中(zhong)不斷升(sheng)華(hua)，在(zai)(zai)(zai)世界上(shang)影(ying)響(xiang)深遠(yuan)，有力推動(dong)了(le)人(ren)(ren)類文(wen)(wen)(wen)明(ming)(ming)發(fa)(fa)展進程。中(zhong)華(hua)文(wen)(wen)(wen)明(ming)(ming)在(zai)(zai)(zai)對(dui)外傳(chuan)播中(zhong)向世界貢獻(xian)了(le)深刻的(de)(de)(de)思想體系、豐富(fu)的(de)(de)(de)科(ke)技文(wen)(wen)(wen)化藝術(shu)成(cheng)果(guo)、獨特的(de)(de)(de)制度創(chuang)造(zao)，為人(ren)(ren)類文(wen)(wen)(wen)明(ming)(ming)進步作出了(le)突出貢獻(xian)。黨的(de)(de)(de)十(shi)八大(da)以來(lai)，在(zai)(zai)(zai)以習(xi)近平同志(zhi)為核心的(de)(de)(de)黨中(zhong)央堅強領導(dao)下，中(zhong)華(hua)優秀傳(chuan)統(tong)文(wen)(wen)(wen)化的(de)(de)(de)風骨神(shen)韻、革(ge)命文(wen)(wen)(wen)化的(de)(de)(de)剛健激越、社會(hui)主(zhu)義先進文(wen)(wen)(wen)化的(de)(de)(de)繁榮興(xing)盛(sheng)在(zai)(zai)(zai)新(xin)時代的(de)(de)(de)偉大(da)實踐中(zhong)得到充分彰顯，我國文(wen)(wen)(wen)化建設取得歷史性成(cheng)就、發(fa)(fa)生歷史性變革(ge)。
當前，我國(guo)日益走近世界舞(wu)臺中央，這(zhe)對我們推動中華文(wen)(wen)化繁(fan)榮(rong)興盛提(ti)出了(le)新的(de)(de)使命任務。習近平總書記在(zai)黨的(de)(de)二十大(da)報告中對“推進文(wen)(wen)化自信自強(qiang)(qiang)(qiang)，鑄就社會主義文(wen)(wen)化新輝煌”作出重要(yao)部(bu)(bu)署(shu)，強(qiang)(qiang)(qiang)調“增強(qiang)(qiang)(qiang)中華文(wen)(wen)明(ming)傳播(bo)(bo)力(li)影(ying)響(xiang)力(li)”。這(zhe)不僅是(shi)重要(yao)戰(zhan)略部(bu)(bu)署(shu)，也是(shi)重點研究課題。我們要(yao)堅守(shou)中華文(wen)(wen)化立(li)場，深化文(wen)(wen)明(ming)交(jiao)流互鑒，加(jia)強(qiang)(qiang)(qiang)國(guo)際傳播(bo)(bo)能力(li)建設(she)，從而不斷增強(qiang)(qiang)(qiang)中華文(wen)(wen)明(ming)傳播(bo)(bo)力(li)影(ying)響(xiang)力(li)。
堅(jian)守(shou)中(zhong)(zhong)(zhong)華文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)立(li)(li)場(chang)。每(mei)一種文(wen)(wen)(wen)(wen)明(ming)(ming)都扎根于自(zi)己(ji)的(de)(de)(de)(de)(de)生存土(tu)壤，凝(ning)聚著(zhu)(zhu)一個(ge)國(guo)家(jia)、一個(ge)民族的(de)(de)(de)(de)(de)非凡(fan)智(zhi)慧和精(jing)(jing)神(shen)追求，都有(you)自(zi)己(ji)存在的(de)(de)(de)(de)(de)價(jia)值(zhi)。中(zhong)(zhong)(zhong)華文(wen)(wen)(wen)(wen)明(ming)(ming)有(you)著(zhu)(zhu)一貫的(de)(de)(de)(de)(de)處世之道，比如(ru)(ru)親仁(ren)善鄰、協(xie)和萬邦；有(you)著(zhu)(zhu)鮮明(ming)(ming)的(de)(de)(de)(de)(de)價(jia)值(zhi)導向(xiang)，比如(ru)(ru)惠(hui)民利民、安民富民；有(you)著(zhu)(zhu)永恒的(de)(de)(de)(de)(de)精(jing)(jing)神(shen)氣質，比如(ru)(ru)革故(gu)鼎新、與時俱進(jin)；有(you)著(zhu)(zhu)內在的(de)(de)(de)(de)(de)生存理(li)念(nian)，比如(ru)(ru)道法自(zi)然(ran)、天人合一；等(deng)(deng)等(deng)(deng)。字是方塊(kuai)字，魂是中(zhong)(zhong)(zhong)國(guo)魂。獨特(te)(te)的(de)(de)(de)(de)(de)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)傳(chuan)統、獨特(te)(te)的(de)(de)(de)(de)(de)歷(li)史命運、獨特(te)(te)的(de)(de)(de)(de)(de)基本國(guo)情，注(zhu)定了(le)我們(men)必然(ran)要(yao)(yao)走適(shi)合自(zi)己(ji)特(te)(te)點(dian)的(de)(de)(de)(de)(de)發(fa)展道路，也決定著(zhu)(zhu)增強中(zhong)(zhong)(zhong)華文(wen)(wen)(wen)(wen)明(ming)(ming)傳(chuan)播力(li)(li)(li)影(ying)(ying)響力(li)(li)(li)的(de)(de)(de)(de)(de)重(zhong)要(yao)(yao)原則就是堅(jian)守(shou)中(zhong)(zhong)(zhong)華文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)立(li)(li)場(chang)。不同的(de)(de)(de)(de)(de)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)立(li)(li)場(chang)深刻影(ying)(ying)響著(zhu)(zhu)實踐(jian)主體看待(dai)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)問題的(de)(de)(de)(de)(de)角度和方式。在堅(jian)守(shou)中(zhong)(zhong)(zhong)華文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)立(li)(li)場(chang)中(zhong)(zhong)(zhong)增強中(zhong)(zhong)(zhong)華文(wen)(wen)(wen)(wen)明(ming)(ming)傳(chuan)播力(li)(li)(li)影(ying)(ying)響力(li)(li)(li)，就要(yao)(yao)堅(jian)守(shou)中(zhong)(zhong)(zhong)國(guo)特(te)(te)色社(she)會主義文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)發(fa)展方向(xiang)，堅(jian)定文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)自(zi)信、培(pei)育文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)之根、筑牢文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)之魂。尤其在講好(hao)(hao)中(zhong)(zhong)(zhong)國(guo)故(gu)事、傳(chuan)播好(hao)(hao)中(zhong)(zhong)(zhong)國(guo)聲音上，要(yao)(yao)更加注(zhu)重(zhong)展示中(zhong)(zhong)(zhong)國(guo)之路、中(zhong)(zhong)(zhong)國(guo)之治、中(zhong)(zhong)(zhong)國(guo)之理(li)背后的(de)(de)(de)(de)(de)思想力(li)(li)(li)量(liang)和精(jing)(jing)神(shen)力(li)(li)(li)量(liang)，讓世界全方位(wei)、多角度了(le)解博大精(jing)(jing)深的(de)(de)(de)(de)(de)中(zhong)(zhong)(zhong)華文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)。
深(shen)化(hua)文(wen)(wen)(wen)(wen)明(ming)(ming)(ming)(ming)(ming)(ming)交(jiao)流互(hu)鑒(jian)(jian)(jian)。文(wen)(wen)(wen)(wen)明(ming)(ming)(ming)(ming)(ming)(ming)因交(jiao)流而多(duo)彩(cai)，文(wen)(wen)(wen)(wen)明(ming)(ming)(ming)(ming)(ming)(ming)因互(hu)鑒(jian)(jian)(jian)而豐富。習近平總(zong)書記指(zhi)出：“文(wen)(wen)(wen)(wen)明(ming)(ming)(ming)(ming)(ming)(ming)交(jiao)流互(hu)鑒(jian)(jian)(jian)，是(shi)(shi)推動(dong)(dong)(dong)(dong)人(ren)類(lei)文(wen)(wen)(wen)(wen)明(ming)(ming)(ming)(ming)(ming)(ming)進(jin)步(bu)和(he)世(shi)(shi)(shi)界(jie)(jie)和(he)平發展(zhan)(zhan)的(de)(de)(de)重要動(dong)(dong)(dong)(dong)力(li)(li)。”深(shen)化(hua)文(wen)(wen)(wen)(wen)明(ming)(ming)(ming)(ming)(ming)(ming)交(jiao)流互(hu)鑒(jian)(jian)(jian)，要以(yi)海納百川、開(kai)放(fang)包(bao)(bao)容(rong)的(de)(de)(de)廣闊胸襟，融(rong)合(he)世(shi)(shi)(shi)界(jie)(jie)各民族文(wen)(wen)(wen)(wen)化(hua)精粹(cui)，在(zai)(zai)廣泛開(kai)展(zhan)(zhan)同各國(guo)文(wen)(wen)(wen)(wen)化(hua)交(jiao)流、學(xue)習借(jie)鑒(jian)(jian)(jian)世(shi)(shi)(shi)界(jie)(jie)一切優(you)秀(xiu)文(wen)(wen)(wen)(wen)明(ming)(ming)(ming)(ming)(ming)(ming)成(cheng)果中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)不斷提升中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)華文(wen)(wen)(wen)(wen)明(ming)(ming)(ming)(ming)(ming)(ming)傳(chuan)播力(li)(li)影響力(li)(li)。從歷史上的(de)(de)(de)佛教東傳(chuan)、“伊儒會(hui)通”，到(dao)近代(dai)以(yi)來(lai)的(de)(de)(de)“西學(xue)東漸”、新文(wen)(wen)(wen)(wen)化(hua)運動(dong)(dong)(dong)(dong)、馬(ma)克(ke)思主義和(he)社會(hui)主義思想傳(chuan)入(ru)(ru)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)，再(zai)到(dao)改革(ge)開(kai)放(fang)以(yi)來(lai)全方位對(dui)外(wai)(wai)開(kai)放(fang)，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)華文(wen)(wen)(wen)(wen)明(ming)(ming)(ming)(ming)(ming)(ming)始終在(zai)(zai)兼收并蓄中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)歷久(jiu)彌(mi)新。以(yi)文(wen)(wen)(wen)(wen)化(hua)藝(yi)術來(lai)說(shuo)，現代(dai)以(yi)來(lai)，我(wo)國(guo)文(wen)(wen)(wen)(wen)藝(yi)和(he)世(shi)(shi)(shi)界(jie)(jie)文(wen)(wen)(wen)(wen)藝(yi)的(de)(de)(de)交(jiao)流互(hu)鑒(jian)(jian)(jian)一直在(zai)(zai)進(jin)行(xing)(xing)著，芭(ba)蕾舞(wu)、管弦樂、油畫、電影、話(hua)劇、現代(dai)小說(shuo)、現代(dai)詩歌都是(shi)(shi)借(jie)鑒(jian)(jian)(jian)國(guo)外(wai)(wai)又進(jin)行(xing)(xing)民族創(chuang)造的(de)(de)(de)成(cheng)果，我(wo)國(guo)文(wen)(wen)(wen)(wen)藝(yi)也在(zai)(zai)與世(shi)(shi)(shi)界(jie)(jie)文(wen)(wen)(wen)(wen)藝(yi)的(de)(de)(de)交(jiao)流互(hu)鑒(jian)(jian)(jian)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)不斷擴大影響力(li)(li)。歷史和(he)實踐(jian)充分表明(ming)(ming)(ming)(ming)(ming)(ming)，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)華文(wen)(wen)(wen)(wen)明(ming)(ming)(ming)(ming)(ming)(ming)具(ju)有(you)突出的(de)(de)(de)包(bao)(bao)容(rong)性，是(shi)(shi)在(zai)(zai)同其他文(wen)(wen)(wen)(wen)明(ming)(ming)(ming)(ming)(ming)(ming)不斷交(jiao)流互(hu)鑒(jian)(jian)(jian)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)形成(cheng)的(de)(de)(de)開(kai)放(fang)體系。在(zai)(zai)深(shen)化(hua)文(wen)(wen)(wen)(wen)明(ming)(ming)(ming)(ming)(ming)(ming)交(jiao)流互(hu)鑒(jian)(jian)(jian)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)不斷增強中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)華文(wen)(wen)(wen)(wen)明(ming)(ming)(ming)(ming)(ming)(ming)傳(chuan)播力(li)(li)影響力(li)(li)，就要堅定走(zou)相互(hu)尊(zun)重、和(he)衷共(gong)濟(ji)、和(he)合(he)共(gong)生(sheng)的(de)(de)(de)人(ren)類(lei)文(wen)(wen)(wen)(wen)明(ming)(ming)(ming)(ming)(ming)(ming)發展(zhan)(zhan)正確道路，大力(li)(li)弘揚平等、互(hu)鑒(jian)(jian)(jian)、對(dui)話(hua)、包(bao)(bao)容(rong)的(de)(de)(de)文(wen)(wen)(wen)(wen)明(ming)(ming)(ming)(ming)(ming)(ming)觀，讓中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)故事更為(wei)生(sheng)動(dong)(dong)(dong)(dong)、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)形象更加鮮(xian)活、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)華文(wen)(wen)(wen)(wen)化(hua)更加深(shen)入(ru)(ru)人(ren)心。我(wo)們(men)要搭建(jian)開(kai)放(fang)包(bao)(bao)容(rong)的(de)(de)(de)文(wen)(wen)(wen)(wen)明(ming)(ming)(ming)(ming)(ming)(ming)對(dui)話(hua)平臺(tai)，深(shen)入(ru)(ru)開(kai)展(zhan)(zhan)各種形式的(de)(de)(de)人(ren)文(wen)(wen)(wen)(wen)交(jiao)流活動(dong)(dong)(dong)(dong)，廣泛參與世(shi)(shi)(shi)界(jie)(jie)文(wen)(wen)(wen)(wen)明(ming)(ming)(ming)(ming)(ming)(ming)對(dui)話(hua)，向世(shi)(shi)(shi)界(jie)(jie)闡釋推介(jie)更多(duo)具(ju)有(you)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)特色、體現中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)精神(shen)、蘊(yun)藏中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)智(zhi)慧的(de)(de)(de)優(you)秀(xiu)文(wen)(wen)(wen)(wen)化(hua)，以(yi)文(wen)(wen)(wen)(wen)載道、以(yi)文(wen)(wen)(wen)(wen)傳(chuan)聲、以(yi)文(wen)(wen)(wen)(wen)化(hua)人(ren)。
加強(qiang)國(guo)(guo)(guo)(guo)(guo)際傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)能力(li)(li)建設。習近平(ping)總書記指出：“要采用(yong)貼近不同區域(yu)、不同國(guo)(guo)(guo)(guo)(guo)家、不同群體(ti)受眾的(de)精準傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)方(fang)式(shi)，推進中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)故事和中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)聲(sheng)(sheng)音的(de)全球化表(biao)達(da)、區域(yu)化表(biao)達(da)、分眾化表(biao)達(da)，增強(qiang)國(guo)(guo)(guo)(guo)(guo)際傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)的(de)親和力(li)(li)和實效(xiao)性。”我們(men)增強(qiang)中(zhong)(zhong)(zhong)華文明傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)力(li)(li)影(ying)響力(li)(li)，一方(fang)面(mian)，要加強(qiang)國(guo)(guo)(guo)(guo)(guo)際傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)的(de)理論(lun)研究，掌握國(guo)(guo)(guo)(guo)(guo)際傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)的(de)規律，既在(zai)傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)渠(qu)道方(fang)面(mian)掌握現有媒(mei)體(ti)和交(jiao)流平(ping)臺的(de)傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)特點，又(you)在(zai)傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)內容方(fang)面(mian)著力(li)(li)打造融通中(zhong)(zhong)(zhong)外的(de)新概(gai)念、新范疇、新表(biao)述，為中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)聲(sheng)(sheng)音傳(chuan)(chuan)(chuan)(chuan)得更(geng)開、更(geng)廣、更(geng)深入提供學(xue)理支撐；另一方(fang)面(mian)，要全面(mian)提升國(guo)(guo)(guo)(guo)(guo)際傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)效(xiao)能，充分運用(yong)各(ge)類傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)方(fang)式(shi)，通過新形(xing)式(shi)、新手段、新途徑(jing)，構建具有鮮明中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)特色的(de)戰(zhan)略傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)體(ti)系，著力(li)(li)提高國(guo)(guo)(guo)(guo)(guo)際傳(chuan)(chuan)(chuan)(chuan)播(bo)(bo)(bo)(bo)(bo)影(ying)響力(li)(li)、中(zhong)(zhong)(zhong)華文化感召力(li)(li)、中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)形(xing)象親和力(li)(li)、中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)話(hua)語說(shuo)服(fu)力(li)(li)、國(guo)(guo)(guo)(guo)(guo)際輿論(lun)引導力(li)(li)。
（作者為中(zhong)央音樂學(xue)院院長(chang)）
